Objašnjenje:
Network executives knew their audience was primarily on Facebook, so the key challenge was determining how to extend the TV narrative by building an interactive and socially-connected digital experience that would create buzz for the premiere of Endgame. Endgame Interactive: Facebook Episode is a “choose your own adventure” mystery powered by Facebook Connect that offers an immersive way to interact with the series’ star, Arkady Balagan. As users play the interactive episode, cryptic messages are posted to their Facebook walls helping them piece together the puzzle.