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USA’S BURN NOTICE & ROYAL PAINS HIT SERIES HIGHS
BURN NOTICE Finale Sets Records with 7.6 million Total Viewers
#1 Series Telecast of All Time for USA
NEW YORK, NEW YORK August 7, 2009 Last evening’s episodes of the USA Network hit series BURN NOTICE and ROYAL PAINS brought in series highs in key demos.
The season finale for BURN NOTICE set a new record in P25-54 with 3.5 million viewers, in P18-49 with 2.8 million viewers and in total viewers with 7.6 million. (It was also the #1 show of the day in all three demos.) BURN NOTICE was the top scripted show on all of TV for P18-49 and P25-54, and the #2 show among all programs on TV with P25-54 and P18-34 (behind only the “So You Think You Can Dance” finale) and #3 in P18-49 (behind that and “Big Brother”). It was also #1 show, ahead of all broadcast, in M25-54, M18-49, M18-34 and M2+.
This episode of BURN NOTICE is the top scripted series on cable (basic or pay) for the summer (to date) in total viewers beating TNT’s “The Closer” from 7/27.
USA’s newest original series ROYAL PAINS also hit series highs last night in P25-54 with 3 million viewers and in total viewers with 6.7 million viewers. (It was the #2 show of the day in both demos and in P18-49.) ROYAL PAINS topped all scripted shows on broadcast in P18-49, P25-54 and P18-34. Additionally, ROYAL PAINS beat all broadcast scripted programming in M25-54, M18-49, M18-34 and M2+.
USA was the #1 network in Primetime on cable, averaging over 2 million for both P18-49 and P25-54 (no other network was over 1 million). USA also topped ABC and NBC for P18-49 and P25-54, and topped all but Fox in P18-34.
On LS basis, the BURN NOTICE finale is now the #1 series telecast of all time for USA Network, beating the series premiere of THE 4400. This was also USA’s best Thursday Prime ever in total viewers (6.2 million) and P25-54 (2.7 million). This was also the best Prime in total viewers and P25-54 for any day since Sat 7/15/06 (when USA’s premiered “Pirates of the Caribbean: The Curse of the Black Pearl”).
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at
www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
